The apple is the theme of the fair and the brokerage event. Apple production is one of the most representative local economic sectors, including the products obtained and processed from it, which affect all stages of the apple value chain: from production, cultivation, processing of the product and its derivatives to distribution.
South Tyrol, with its 18,000 hectares of cultivable land, is the largest closed apple-growing area in Europe and is one of the technically most important apple-growing countries in the world.
